Digital Marketing Specialist, USA- Remote, Contract (Temp to Hire), Competitive Pay Rate!
Key Responsibilities include:
* Lead audience activation management, processes, evolution, and oversee data taxonomy creation, set up and measurement.
* Collaborate with media partners to configure, test and validate destinations for audience activation
* Influence internal teams & take a leadership role to ensure that key audience segmentations are used appropriately and regularly.
* Be the subject matter expert in audience data management and insights - build a learning agenda to optimise audience management best practices & educate marketers.