Brand Manager – Concept Experience Centers

Location: 100% Remote (US based, with occasional travel)

Contract: 9 Months

We are seeking an experienced Brand Manager to support the development and execution of innovative concept experience centers. This role will play a key part in shaping brand positioning, enhancing customer experience, and translating insight into actionable strategies that drive engagement and satisfaction.

Key Responsibilities:

• Lead day to day brand management, including positioning, messaging frameworks, tone of voice, and value proposition development
• Partner with external agencies to support concept creation, naming, and brand foundations
• Ensure brand intent is consistently translated into creative assets, messaging, and overall experience design
• Design and manage consumer research programs, including qualitative, quantitative, and behavioral studies
• Own and evolve CSAT strategy, including survey design, deployment, and performance tracking across digital and in person experiences
• Analyze customer sentiment and experience data to identify trends, insights, and improvement opportunities
• Translate insights and testing outcomes into clear recommendations that enhance customer experience and brand perception
• Support go to market planning and execution for pilot launches and concept testing initiatives
• Contribute to test and learn cycles, using results to refine and evolve future concepts
• Collaborate cross functionally with digital, operations, and broader project teams to ensure alignment and consistency

Requirements:

• 6 to 8 years of experience in brand management, consumer marketing, or experience strategy
• Proven experience in brand positioning, consumer research, and customer experience measurement
• Strong analytical and strategic thinking skills with the ability to turn insights into action
• Confident communicator, comfortable presenting to senior stakeholders
• Experience influencing cross functional teams without direct authority

Preferred:

• Agency management or agency side experience
• Experience working in pilot programs, innovation environments, or test and learn models
• Exposure to regulated or high consideration consumer industries